Tata Motors is ready to create an ‘IMPACT’ at Hall No 14 of the Indian Expo Mart in Greater Noida. It will showcase over 20 products in the largest stall of the 2016 Auto Expo. This time around, Tata has a new mantra for the exhibition ‘#TataMotorsSmartHub’. According to the Indian automaker, this has been derived from the ‘synergy between Smart Technology’ and Smart Products.’ These 20 plus products will comprise of both commercial and passenger vehicles. The passenger segment will be the star attraction with cars like Hexa, Nexon and the Zica based sub-4 meter sedan codenamed, KITE 5. Tata will also showcase its new passenger vehicle design language – IMPACT Design.
Zica hatchback will make its first global showcase at this Expo. The car has already been unveiled by the automaker and will replace the iconic Indica. It will be available in both fuel options with a 1.05-litre Revotorq diesel and a 1.2-litre Revotron petrol engines. These powertrains will most likely be shared by the Zica based compact sedan. Adding to stardom of Tata Motors Smart Hub will be the production ready Hexa. Much like Aria, Hexa is also a cross between a sedan and an SUV. Hexa has been spied a couple of times in which the interiors have been revealed. What's interesting about the interiors is that it features various drive modes. These modes namely Automatic, Comfort, Dynamic and Rough-Road can be selected via a rotary knob placed at the bottom of the centre console. Tata Nexon and Safari Storme Tuff will also make their debut at the Expo. Besides these, the anticipated Bolt Sport will also be showcased which will cater to the sports car fans.
In the commercial segment, Tata will showcase the Prima World Truck alongside smaller vehicles like Ace Mega XL and Magic Iris Ziva. Also, there will be a dedicated section to showcase T1 Prima Truck Racing which is gaining popularity. Apart from vehicles, Tata’s stall will host customer interaction activities like interactive design experience of customizing ZICA, a visualizer and interactive zone to know more about Revotron and Revotorq engines, personalization studio where visitors can create their own designs with the help of Tata Motors design team and an immersive sound experience powered by the HARMAN™ infotainment system. Cars like Zica Aktiv, Zest and Hexa Tuff will be featured with their body kits. #madeofgreat merchandise will also be launched and will be on sale at the Expo.
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The Commercial Vehicles Hub will offer a virtual T1 Prima Truck Racing championship game that will use Kinect technology for a game through hand gestures. Fans can also get an opportunity to take a selfie with the T1 Prima Truck Racing Championship Trophy. The merchandise zone will offer trucking merchandise for truck racing enthusiasts. 100 visitors will get a chance to win tickets to the upcoming season of the T1 Prima Truck Racing Championship 2016.
Also Read: Tata to introduce ZICA 7 Senses: A Unique Customer Experience
Source : CarDekho
