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Mahindra & Mahindra launches Automobili Pininfarina - sustainable luxury car brand

Capital Market 

To launch electric hypercar in 2020

Mahindra & Mahindra announced the launch of Automobili Pininfarina, the world's newest sustainable luxury car brand. Automobili Pininfarina, promoted by Mahindra & Mahindra, will be based in Europe. The company will design, engineer and manufacture high technology, extreme performance, luxury electric vehicles for the most discerning global customers.

Automobili Pininfarina will combine Pininfarina's legendary automotive design prowess with Mahindra's growing electric vehicle (EV) expertise gained from its participation in the Formula E electric racing car championship. Automobili Pininfarina plans to launch its first model, a 'Pininfarina' badged electric hypercar, in 2020.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, April 13 2018. 16:26 IST
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