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CNN-IBN to rebrand itself as CNN-News18

IBNLive.com, the digital destination of the channel, is also changing to News18.com

IANS  |  New Delhi 

CNN-IBN to rebrand itself as CNN-News18

The will be re-branding its flagship English general channel to and unveil a new name and logo with a new look and feel to the screen at 8 pm on Monday, a company statement said here.

IBNLive.com, the digital destination of the channel, is also changing to News18.com, the statement said.

"We are now at a time when breaking role is taken by social media and there is an oversupply of news sources because of which just breaking news isn't enough. In this problem of plenty, quality suffers and consumers don't know what to believe or trust in. Also the insights into an issue keep getting compromised for lack of time and resources," Adil Zainulbhai, chairman, Network18 said.

"Realising this gap, we have decided to take the onus of breaking this clutter by focusing on quality of reporting, in-depth analysis and an all-round view of key issues. We are optimistic about bringing this change wherein we will keep the journalist and the consumer at the centre of our programming, which is the critical need of the hour," he added.

First Published: Mon, April 18 2016. 14:10 IST
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