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Fashion designer Anita Dongre steps into music world

IANS  |  New Delhi 

has many brands that serve a range of with her India-inspired outfits. Now with her Global Desi, the is collaborating with women music artistes for her #VoiceYourStyle maiden music property.

The property has been launched under her boho chic label and will celebrate in the best way possible. It has been started with a collaboration with Indo-American and Youtuber Vidya Iyer, famously known as Vidya Vox.

"Music is love, music is life, music heals and music connects and brings people together. Global celebrates through design and now we are also celebrating music. With #VoiceYourStyle we want to encourage talented women artistes and offer them a platform," Dongre, who has created a revolution with her House of Limited, told IANS in an email interview.

The House of owns and operates three brands with three extremely distinct identities: AND -- with its chic, contemporary western-wear for women; Global -- a young, free-spirited, vibrant line of boho-chic ensembles; and the Anita Dongre label offering breathtaking, curated looks in bridal, couture, pret and menswear.

This label also includes Pinkcity, handcrafted jadau jewellery and luxury pret label Grassroot which is a tribute to the handcrafted traditions of

Dongre, whose creation was famously flaunted by Duchess of on her India visit, says music has always been a great source of inspiration to her.

"What I love about this particular medium of self expression is that music speaks to souls and brings people together by breaking down the barriers of geography and language. Global is an India-inspired, young that celebrates India's diversity and joy through Indian prints," she said.

#VoiceYourStyle by Global Desi strives to design a unifying platform bringing together the girl bosses of music - sensational, fresh and exciting - together.

Vidya has created an exclusive song track called "Minnale", whose video also reflects the vibe of the brand.

Minnale means lighting in Tamil. The song is in English and Tamil and merges western pop with electronic dance music.

This is the first time in Indian landscape where a brand will be collaborating with a range of female musicians from all over the world to create music which is India-inspired but carries a global appeal.

"What I love about Vidya as a is her ability to combine influences from her heritage and mix them with the world she has grown up in. I love that the video is a collaboration of dancers across the world celebrating design, music and dance. It has been such a pleasure working with this group," said Dongre.

On her future plans with regards to the property, Dongre said there is a road map to work with more talented women artistes to produce ground-breaking music.

(Nivedita can be contacted at



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, April 12 2018. 13:06 IST