FDCI launches mobile app to boost fashion business

The Fashion Design Council of India (FDCI) Sunday launched a mobile application called Style Stack to bring buyers, designers and fashion curators on the same platform.

Launched on the final day of Wills Lifestyle India Fashion Week (WIFW) Spring Summer edition, the app will ensure the creations of designers showcased at the five-day fashion event remain fresh on the minds of buyers and fashion connoisseurs in the business.

"We hope this application is another step in making our fashion fraternity more accessible to fashion admirers," said Sunil Sethi, president of FDCI.

The application has been created by Xeleron Ventures.

Live on Android play store, it aims at targeting buyers, designers and fashion curators by bringing them on one platform. It will soon be launched on other operating systems including iOS.