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Global smartphone market to witness single-digit growth in 2018: Report

IANS  |  New Delhi 

After years of consistent double-digit growth rates, the number of global unique subscribers will grow by a single digit -- at 9.1 per cent -- in 2018 for the first time, a new report has said.

The number of global unique subscribers will surpass three billion in 2018, with a penetration rate of 55 per cent of the world population, global firm said.

Powered by the rise of cheap smartphones, declining data prices and short replacement cycles, the industry has seen rapid adoption for the past 10 years.

"It is now becoming difficult to add new subscribers globally, and there are very few countries that can do this. However, smartphone manufacturers still have a very large opportunity," Satish Meena, Senior Forecast Analyst, said in a blog post.

Globally, smartphone subscribers surpassed feature-phone subscribers in 2014 but more than a billion feature-phone subscribers provide a large, untapped market for low-cost smartphone manufacturers.

Of the one billion new smartphone subscribers that expects to be added by 2022, the "incremental opportunity" countries will contribute 852 million and is one of those.

"This will include subscribers shifting from feature phones to as well as new subscribers buying directly and skipping the feature phone altogether," Meena said.

expects to see significant disruptions in the next five years in eCommerce, mCommerce, digital advertising, social media, retail, mobile payments and and content as the smartphone becomes the preferred channel for



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, March 13 2018. 18:44 IST