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Go trendspotting with!

IANS  |  New Delhi, the first online digital channel that will spot trends across different genres like fashion and technology, was launched at the Advertising, PR, Events & Entertainment Summit (APREE) 2013 here.

The service, launched by Smartube Entertainment Pvt. Ltd., will comprehend trends from fashion and lifestyle to business, politics, sports, music and even gadgets.

A preview of the online digital channel was showcased at the launch at APREE, an ongoing event, which is an interactive knowledge exchange platform.

"We're glad to launch India's first digital TV which promises to be an exciting platform for next generation consumers, whose lives are driven by upcoming trends - be it fashion, music, sports and entertainment," Kunal Kishore Sinha, founder,, said in a statement.

"In the initial phase, we have launched trends for music, fashion and entertainment, and going ahead, we will be extending content pertaining to sports, advertising and consumer technology," Sinha added.

The service brings out a cluster of micro-trends daily.

First Published: Fri, August 23 2013. 19:20 IST