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IFFI's golden jubilee poster to be launched at Cannes

IANS  |  New Delhi 

At the 72nd Film Festival, which will get underway in the French Riviera on Tuesday, an Indian delegation will launch a special poster for the golden jubilee edition of the (IFFI), spread awareness about the single window clearance facility in and push co-production opportunities.

Amit Khare, Secretary, Ministry of Information and Broadcasting, will lead the delegation comprising Chairman and acclaimed filmmakers Rahul Rawail, and Madhur Bhandarkar, according to a statement by the

The Pavilion at the gala will showcase across linguistic, cultural and regional diversities, with the aim of forging international partnerships in distribution, production, filming in India, script development, technology, promoting film sales and syndication. It will be set up by the in association with the (Ficci).

Khare said: "Initiatives such as co-production and single window clearance would facilitate integration of the Indian filmmakers with production houses worldwide. It would be possible for filmmakers of different countries to come together under bilateral co-production agreements. These arrangements would also forge new markets and wider audiences by making India a hub for shooting world class international movies."

During the festival, the Indian delegation will be interacting with key stakeholders of as well as other members of the film fraternity. A key focus area this year will be to promote the 50th edition of IFFI, to be held in later this year. A specially designed IFFI poster for the golden jubilee edition will also be released.

The delegation will also popularise steps taken for ease of shooting films in India through the (FFO) which facilitates single window clearance for filmmakers, and steps by the to combat film piracy.

India will also be showcased as a post-production hub to promote collaborations for films with international production houses.

The Film Festival will be held over May 14-25.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, May 13 2019. 12:34 IST