According to the report, the online festive shoppers are predominantly male (79 per cent).
"These deep insights in turn are helping our advertisers to make sense of audiences' preferences and market trends at a very strategic level, to put in place data-driven marketing strategies during this crucial season," Chao added.
Tech-savvy millennials between 25-34 tend to shop more online during festivals, said the report.
The findings were based on data points across these brands and an in-depth understanding of consumer behaviour based on content consumption by users.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)