In a move to thwart upcoming competition from giants like Google and Apple, two arch gaming rivals Sony Corporation and Microsoft have joined hands to explore development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services.
In addition, the two companies will explore the use of current Microsoft Azure data centre-based solutions for Sony's game and content-streaming services, they said in a joint statement late Thursday.
The partnership is significant at a time when Google has announced its new Stadia game streaming service and Apple has announced Arcade -- the world's first game subscription service for mobile and desktop.
According to Kenichiro Yoshida, President and CEO of Sony, PlayStation itself came about through the integration of creativity and technology.
"Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere," Yoshida said in a statement.
"I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content," he added.
In terms of AI, the companies will explore incorporation of Microsoft's advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences.
"Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers," he added.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)