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True wireless hearables to touch 129 mn units by 2020

IANS  |  New Delhi 

The global market for true wireless is expected to reach a volume of 129 million units by 2020, driven by traditional wireless manufacturers - and Huawei, a report by said on Friday.

True wireless are in-headphones that don't have a cord connecting them either to the or to each other.

Currently, the most-preferred brand is with 19 per cent share, followed by with 17 per cent share and with a 16 per cent market share.

According to Counterpoint's "Emerging Opportunities" (ETO) report, would continue to dominate the market. The second-generation of AirPods and similar earbuds from other giants would be a catalyst for market growth.

"Hearables have the chance to be part of a future where information and connectivity are integrated into our daily lives more than ever. Above all, personal assistants like Siri, Assistant, and Alexa are likely to boost the market from 2019," Liz Lee, Senior at Counterpoint Research, said in a statement.

Hearables manufacturers such as Bose and have a market share of 10 per cent and six per cent, respectively.

"While examining user satisfaction, usage patterns, preferences and understanding the key factors influencing purchase decisions, we verified that consumers have an increasing desire to buy hearables equipped with enhanced features including improved battery life and AI-based voice assistants," Pavel Naiya, Senior at said.

Players such as Samsung, Bose, Jabra, Huawei, Bragi, and are prevalent and would grow from a smaller base from 2018.

New entrants such as and the likes of and would drive the market forward, the report noted.

--IANS

ksc/mag/bc

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, March 15 2019. 13:06 IST
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