Launched by PROTO, a media skilling start-up, the tipline will help create a database of rumours to study misinformation during elections for Checkpoint -- a research project commissioned by WhatsApp, the Facebook-owned company said in a statement.
When a WhatsApp user shares a suspicious message with the tipline, PROTO's verification centre will seek to respond and inform the user if the claim made in the message shared is verified or not.
The response will indicate if information is classified as true, false, misleading, disputed or out of scope and include any other related information that is available.
"The centre can review rumours in the form of pictures, video links or text and will cover four regional languages including Hindi, Telugu, Bengali and Malayalam, other than English," said WhatsApp.
Following the project, PROTO aims to submit learnings to the International Center for Journalists to help other organisations learn from the design and operations of this project.
"The research from this initiative will help create a global benchmark for those wishing to tackle misinformation in their own markets," said Fergus Bell, Founder and CEO, Dig Deeper Media.