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Of dubious products & cautionary warnings

Are "dubious" new categories and "shady" new brands, financed and funded by avaricious investors trying to change the contours of the Indian marketplace forever?

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Sandeep Goyal
It struck me as very interesting (and somewhat intriguing) that almost every alternate commercial on the current Indian Premier League (IPL) broadcast has a statutory warning tagged to it. Every real-money gaming app, every fantasy league, every financial products brand, every payment gateway — each hi-decibel offering on the cricket league seems to carry cautionary supers and near-mechanical, ominous sounding monotone voice-overs warning viewers on potential pitfalls related to the usage of the very products being advertised.

Not to be left behind, most mobile phone ads have disclaimers on features and technology in unreadable fine print; tobacco substitutes masquerading as “elaichi”,
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper