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Of dubious products & cautionary warnings

Are "dubious" new categories and "shady" new brands, financed and funded by avaricious investors trying to change the contours of the Indian marketplace forever?

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advertisements | Indian Premier League | Start-ups

Sandeep Goyal 



Sandeep Goyal

It struck me as very interesting (and somewhat intriguing) that almost every alternate commercial on the current (IPL) broadcast has a statutory warning tagged to it. Every real-money gaming app, every fantasy league, every financial products brand, every payment gateway — each hi-decibel offering on the cricket league seems to carry cautionary supers and near-mechanical, ominous sounding monotone voice-overs warning viewers on potential pitfalls related to the usage of the very products being advertised.

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First Published: Fri, April 16 2021. 23:36 IST

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