As liquor brands flout rules, why is ASCI blind to surrogate ads?

Till the time the lawmakers of this country think it is prudent and necessary to have checks and balances in place, it is obligatory on bodies like the ASCI to do their job

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him that there is gross and rampant violation of the guidelines on surrogate advertising; and that the Indian Premier League (IPL) broadcast currently has many liquor ads running in contravention of the Cable Television Networks (Regulation) Act, 1995, Rule 7(2)(viii), which clearly prohibit direct or indirect promotion and advertisement of cigarettes, tobacco products, wine, alcohol, liquor or other intoxicants, wherein the advertisements are not to use particular colours and layout or presentations associated with the