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Micro-insurance products may see sea-change

Better remuneration to distributors and policies with bigger ticket size may boost sale

M Saraswathy  |  Mumbai 

Micro-products may see a significant change in their structure and product feature once the regulator brings out the final guidelines for these policies. companies have sought better incentives to distributors like banking correspondents apart from having ticket-size of products of up to Rs 1 lakh in order to generate better interest to sell the products.

Earlier this year, Insurance Regulatory and Development Authority (Irda) had brought out a revised draft on the micro-insurance products. The regulator had said that partial withdrawals may be permitted subject from the second policy year onwards, subject to ensuring maintenance of minimum balance equivalent to one annual premium in the policy account.

Micro-insurance products, which offer coverage to low income households is a mechanism to penetrate rural areas. It is a general or life insurance policy with a sum assured of Rs 50,000 or less, however the average ticket size ranges from Rs 2000-4000 per policy.

In a communication to the regulator and ministry officials, insurers have sought better remuneration for distributors of micro-insurance including banking correspondents so that many more such institutions are incentivised to sell products where commissions are capped.

Further, companies have also sought a ticket-size of Rs 1 lakh or above so that distributors can earn higher commissions from the products that they sell in this segment.

Officials said that Irda is in the process of bringing out the final guideline for these products which is expected to be released in the next few weeks. Industry suggestions are likely to be incorporated into these norms.

"For insurers, unless these products are sold in huge volumes, it is not a big business proposition. So unless the ticket-size goes up, companies may not make a big investment into this segment," said the chief distribution officer of a private general insurer.

In its draft, Irda has said that an insurer may enter into a deed of agreement with a person or entity whose micro insurance agency agreement was terminated (other than on the grounds of fraud / misconduct) after the expiry of 3 months from the date of termination of the said agreement. No Insurer will be allowed to re-appoint a Micro Insurance Agent who was terminated on grounds of fraud or misconduct.

For distribution of micro-insurance products, Irda has said that regional rural banks, micro-finance institutions, district cooperative banks, non-governmental organisations, self-help groups, urban cooperative banks, banking correspondents and individual owners of kirana stores, public call offices, petrol bunks and fair-price shops in rural areas will be allowed to sell these products.

The regulator has proposed that all micro variable life insurance products shall have a lock-in period of five years from the date of inception of the policy during which period surrenders are not to be allowed, but partial withdrawals may be permitted subject to above reports.

A micro insurance agent may work with One Life Insurance Company and one General Insurance Company. In addition to this a Micro Insurance Agent may also work with Agriculture Insurance Company of India for distributing micro insurance products of Crop Insurance and with any one of the standalone life insurance companies for distribution of their health insurance products

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First Published: Thu, August 07 2014. 18:38 IST