Club Mahindra plans 4 resorts on 10th anniversary

Mumbai, September 18, 2006: Club Mahindra Holidays, India's leading lifetime family holiday company announced major expansion plans and forays into new territories. The Indian vacation ownership giant plans to set-up theme-based resorts in Kumbalgarh in Rajasthan, Lonavala in Maharashtra, Kollam in Kerala, and Corbett in Uttaranchal, expanding its resort offering to nineteen resorts from fifteen currently. The company has completed 10 years of operations, emerging as India's dominant and successful holiday company in the organised vacation ownership market. The company boasts of over 40,000 satisfied member families and has recorded an impressive 60% growth in top line year after year, since 2001. For the financial year 2006, the turnover was Rs. 220 crores.

Club Mahindra is proud to announce that the resorts at Munnar, Coorg, Goa and Binsar have been awarded the prestigious RCI (Resorts Condominium International) Gold Crown certification for 2006, an award these resorts have achieved every year since inception. Ooty is the proud recipient of the RCI Silver Crown. These awards are based on member feedback post their holiday experience in the areas of resort quality, service delivery and overall vacation experience, and stands proof to the exemplary and consistently high levels of service.

Commenting on the occasion of its 10th anniversary celebrations, Mr. Arun Nanda, Chairman - Mahindra Holidays and Resorts Ltd. said: "In the last 10 years we traveled on a difficult journey but today we can proudly claim we have brought credibility to this category through our Vision, Commitment and Focus on the customer. We are the fastest growing family holiday company across Asia and Europe".

Mr. Ramesh Ramanathan, Managing Director "� Mahindra Holidays and Resorts India Ltd. said: "We are proud to set a benchmark in vacation ownership and emerge as India's number one family holiday brand. This has been possible only due to our total focus on the changing holiday needs of our member families. Today, we re-iterate our commitment to make family holidays better."

"Our continuing focus on the processes and quality has been one of the drivers of our growth in the hospitality Industry. We are proud to proclaim that we are the first hospitality company ever to have been assessed for CMM (Capability Maturity Model) level 3 certification," Mr. Arun Nanda further added.

Club Mahindra's property at Lonavala will consist of 125 fully furnished rooms and have a village setting theme in its décor and architecture. The Kumbalgarh resort will include 53 well appointed rooms with a Rajasthani theme from the Mewar Region. The resort at Kerala will be set against the impressive back waters and rich foliage of the region, and will be designed to reflect the flavours and character of Kerala. At Corbett, a 50 room resort will be set amidst the sights and sounds of wildlife. All resorts will boast of facilities such as swimming pool, ayurvedic spa, conference rooms, indoor and outdoor games, restaurants and a bar. "Our new resorts will continue to offer the unique brand of Club Mahindra fun-filled family holiday experiences," added Mr. Ramanathan.

Club Mahindra holidays commenced operations in 1996 and set-up its first resort at Munnar in Kerala. The company today offers fifteen resorts spread across a wide range of destinations that include hill stations, beaches, backwaters, wildlife and international getaways. Its branch network includes nine major branch offices in India and an overseas sales office in Dubai. Several resorts under the Club Mahindra network are accredited with globally established standards in hospitality such as RCI Gold crown, PCMM 3 (People Capability Maturity Model), BHC (Branch Hygiene Code) and ISO (International Standards Organisation) 9001. The company offers a superior holidaying experience at its resorts that have multiple choice of apartments, thematic buffets and wide range of activities for the entire family. Known for launching unique marketing initiatives, the company is now leveraging the mall culture and has set up 'Holiday World' in leading retail venues as part of its experiential concept marketing.

Club Mahindra is also active on corporate social responsibility through the 'Nanhi Kali' project for the education of the underprivileged girl child and its tie-up with the Bombay Natural History Society to save endangered birds in India.

About Club Mahindra Holidays & Resorts

Club Mahindra, the flagship brand of Mahindra Holidays and Resorts India Ltd., is a subsidiary of the USD 3 bn Mahindra and Mahindra Ltd. Club Mahindra is a leading player in the leisure & vacation ownership industry with an aim to enrich people's lives by making family holidays a part of their lifestyle and lays emphasis on the benefits of consistent quality and economy through customer-friendly investment payment options. Club Mahindra today provides its customers 15 five-star resorts of its own and also through affiliations provides access to 40 resorts in India and through RCI exchange, 3,700 premier resorts worldwide. For further information: www.clubmahindra.com