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Dr. Fixit launches an innovative and internationally proven waterproofing solution

Announcement  |  Corporate 

Dr. Fixit, the waterproofing expert, promoted by Pidilite Industries Ltd., and one of the most trusted brands in the Indian Construction Industry launched Dr. Fixit Solyseal, a long lasting solution for terrace waterproofing for new roofs and refurbishment of old roofs. This product is approved by the Housing Development Board of Singapore and has been used by them for many years.

The product was launched today during a special technical session organized by Dr. Fixit Institute of Structural Protection and Rehabilitation (DFI-SPR), a knowledge initiative centre promoted by Pidilite Industries Ltd. The session was held at The Orchid hotel in Mumbai. The evening was addressed by Mr. William Good, Executive Vice President, National Roofing Contractors Association (NRCA), a premier professional body and the most respected trade association and leading authority from USA in the roofing for information, education, technology and advocacy.

Speaking on the launch, Mr. Sanjay Bahadur, CEO, Construction Chemicals, Pidilite Industries Ltd. said, “The belief that brickbat coba does waterproofing is a myth. Brickbat coba is not elastic and it cracks due to thermal stresses etc. The slope allows water to drain but on cracking the bricks store water which results in perpetual dampness. One needs a membrane under the brickbat coba or screed that withstands the movement of cracks in roof slabs, is tough, elastomeric and remains flexible throughout its service life. Solyseal has passed some of the most rigorous tests applicable to waterproofing membranes and is one of the most user friendly water proofing solutions apt for buildings in India.”

Dr. Fixit Institute of Structural Protection and Rehabilitation (DFI-SPR) has been working towards ensuring that correct construction practices are used in India. The focus for the session this time was on advances in roof waterproofing techniques to help improve the conditions of the buildings. Dr. A. K. Chatterjee, Director DFI-SPR said, “We strive to bring international experts in the field of Waterproofing and Building Repairs, to share their expertise with the leading lights of Indian construction industry. The experts from NRCA shared their views on roof waterproofing and explained how brick bat coba alone is not a solution for roof waterproofing.”

Leaking roofs are a common sight since the building terraces are the most exposed and abused surfaces. In due course of a building’s life span, the roof is exposed to different weathering conditions, direct rainfall, scorching heat, UV radiations and pollutants from the urban lifestyle. At the same time it experiences moisture movement through roofs which causes serious damage to the structural elements. Therefore, to maintain a healthy structure, there is a crying need to ensure that the right techniques of waterproofing are implemented while constructing the roofs and terraces in the new buildings, vis-a-vis conventional methods of waterproofing using brick bat coba.

Used internationally, Dr.

Fixit Solyseal is a durable waterproofing solution, recommended for use over new roofs under brick bat coba or a concrete screed. Dr. Fixit Solyseal is a single component elastomeric coating which forms an excellent water barrier on cementitious substrates. It has an elongation property of over 300% and can adequately take care of crack bridging in roof slabs & basements of up to 2mm width. This product has exceptional bonding and adhesion and remains flexible throughout its service life. Excellent water vapor transmission and very low impermeability ensures that it remains water tight on all substrates. Additionally, it provides effective protection against alcohol, salt solution, mild acids and alkalis.

Dr. Fixit Solyseal is available at all major cities across the country. The company also has a trained and dedicated sales team to cater to the specific needs of the industry.

About Dr. Fixit Institute of Structural Protection and Rehabilitation: Dr. Fixit Institute of Structural Protection and Rehabilitation (DFI-SPR) is a standalone not-for- profit organization with a vision to become a premier national knowledge and skill development center in waterproofing and other areas of renewal engineering. The institute is promoted by Pidilite Industries Ltd.

The endeavor of DFI-SPR is to enhance the service life of Built Environment through global sharing knowledge & best practices in the field of Waterproofing, Structural Protection, Repair and Rehabilitation.

About Pidilite and Dr. Fixit Since its inception in 1959, Pidilite has been a pioneer and market leader in craftsmen products, DIY (Do-it-Yourself) products and industrial specialty chemicals. Its Construction Chemicals Division primarily offers a wide range of solutions for Waterproofing and Building Repair Solutions under the Dr. Fixit brand. Dr. Fixit has made a paradigm shift in Construction Chemical Industry by adopting two-pronged approach of distribution - a mass distribution channel for the common man and a separate channel for large projects. This has ensured that Dr. Fixit is available across nook and corner of India making it the Market Leader in Retail Segment.

Today, Dr. Fixit is exported 20 countries and has been launched in Thailand, UAE & Singapore through Pidilite’s wholly owned subsidiaries. The company has invested in R&D centers in India and Singapore. Based on the guiding philosophy of “Healthy Construction”, Dr. Fixit has undertaken and successfully completed many prestigious projects in India and across the globe:

  1. Jawaharlal Nehru Sports Complex (CWG) - Delhi
  2. Radisson Hotel, Delhi
  3. ABP office, Kolkata
  4. World Trade Center, Dubai
  5. Reserve Bank of India, Mumbai
  6. Microsoft Office, Hyderabad
  7. Toyota Plant, Thailand
  8. Thiruvallur statue, Kanyakumari

First Published: Wed, June 01 2011. 19:30 IST
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