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Insite Digital launches nine online games on Indian politics

Set to launch 100 Cognitive games by 2010

Announcement  |  Corporate 

Insite Digital, a next generation edutainment company specializing in Cognitive Gaming content, has launched nine single player online games on different political themes. Games include the political version of quick cricket (Indian Political League aka I-P-L), Save Netaji from Public’s wrath and the Shoe-thrower! (Chappal Ki Gunj) and seven other games-Laloo Ki Last Train, Vote Galli, Neta Ka Ashwasan, Neta Ka Sapna, Mera Desh Mera Vote, Kissa Kursi Ka and Dus Paheliyan.

“We had earlier launched Politicking – the age old game of Snakes and Ladders with an added dose of quizzing skills adapted to General Elections 2009. The game has met an overwhelming response with more than 600,000 plays in the first month of launch. We hope to generate one million plays for the new games in the next 100 days. All these games are free and currently available on our platform as well as all popular social networking sites,” said Amit Tripathi, Managing Director Insite Digital.

Insite Digital, promoted by Amit Tripathi and Ajay Sharma, is focused on creating edutainment content using a combination of cognitive gaming, learning content and self-administered tests on a range of issues for varied audiences. Insite Digital plans to invest Rs 15 crore in the next 12-18 months.

“We plan to launch 100 games on financial literacy, career planning, healthcare, politics and citizen advocacy related issues in the next 12-18 months. Currently, the biggest restraining factor to the growth of online casual gaming is the strong barriers and taboos at workplaces as well as children in households for online gaming. We feel that Cognitive Gaming with its clear perceived benefits for learning will trigger exponential growth in the market by lowering these barriers and increasing participation from the two largest internet user segments in India,” added Mr Tripathi.

According to a recent FICCI-KPMG media and entertainment industry report, the gaming industry is set to grow manifold from an estimated Rs 200 crores currently to  more than Rs 2700 crore by 2013. The significant part of the growth is expected to come from online casual gaming due to the growth in social gaming which has made it possible for gaming at the workplace through social networks like Facebook, MySpace, etc  and creation of contemporary Indian content.

Insite Digital earlier launched – an edutainment site for capturing views of internet users on issues relevant to them; with a current focus on General Elections 2009. currently offers more than 2,000 political cartoons specially created around General Elections 2009, 100 crosswords, 3000 quiz questions and a host of multimedia games that don’t just entertain but also help increase general awareness on Indian politics.

In addition, Insite Digital also launched two significant initiatives-Math Socho Abhiya-a catchy hip hop song with a music video targeting the youth to come out and vote AND a free e-guide- “Monk’ies Guide to The Big Fat Democrazy- the first ever edutainment guide to Indian elections that offers 40 pages of voter-help information and engaging content like quizzes, trivia, cartoons, etc.

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First Published: Fri, April 24 2009. 18:42 IST