SmartBaby launches Flip & Econobum cloth diapers

SmartBaby, India’s leading online retailer of baby care products, has announced the availability of FlipTM and EconobumTM cloth diapers in India. Both Flip and Econobum cloth diapers from the house of USA based Cotton Babies, Inc. will initially be available in India exclusively through SmartBaby through its website www.Smartbaby.in which also retails bumGeniusTM, an award winning cloth diaper brand that has received rave reviews and fast sales in the USA since its launch in 2005.

According to Ms. Rachel Chand, CEO, SmartBaby, “We have received an encouraging response from the Indian parents to bumGenius cloth diapers over the last couple of months. We are confident that both Flip and Econobum will elicit similar kind of response because of their inherent benefits and the cost savings compared to disposable diapers.”

 

True to their name, Flip cloth diapers can be used time and again. One can literally ‘flip’ the used insert into the diaper pail, replace the insert with a clean one and reuse the cover. The one-size cover and insert adjusts to fit most babies from 7-35 pounds. Flip cloth diapers are made of 3 absorbent layers of microfiber and a smooth stay-dry suede that wicks away moisture from the baby's bum, keeping the baby drier for a longer period of time. They also feature a water proof shell, so no extra cover is needed. All flip diapers have form fitting elastic to prevent leaks and patent pending comfy butterfly closure. Flip diapers are available with a one-size Stay-Dry Insert or a one-size Certified Organic Cotton Insert. Disposable inserts are also available for use while traveling. Flip cloth diapers are priceed at Rs.1,023.00 each and are available in eight different colors – blossom, bubble, butternut, grasshopper, noodle, ribbit, sweet, and twilight. Flip Stay-Dry Inserts are priced at Rs.358.00 each.

Econobum cloth diapers provide a cloth diapering solution for every budget. The one-size cover and prefold of Econobum adjust to grow along with the little ones. Econobum cloth diapers feature a waterproof shell, so no extra cover is needed and have form fitting elastic to prevent any leaks. Available with easy to use snaps, the Econobum’s one-size prefold easily adjusts from small to large to grow with the baby. The patent pending 3x3 adjustable snap system fits most babies from birth to potty training. Econobum cloth diapers are priced at Rs.794.00 each and are available in white color.

Speaking on the benefits that cloth diapers offer when compared to disposables, Ms. Chand said, “Cloth diapers offer huge cost savings, are easy on our environment and pose no health hazards for the babies compared to using disposable diapers. Flip and Econobum cloth diapers offer cost effective and environment friendly solutions to new parents in India. As the awareness improves, we expect to have steady growth for our cloth diapering business.”

It is estimated that parents change a baby’s diaper around 7,000 times in the first two and a half years of a child’s life. The cost of using disposable diapers during this period amounts to a staggering sum of Rs. 60,000 to Rs. 70,000! bumGenius 4.0 One Size Stay Dry reusable cloth diapers are economically priced at Rs. 1,145 per diaper with huge savings for parents who buy 3 or more. This offers an excellent money saving opportunity by effectively reducing the cost for diapering during the first two and a half years of a child’s life to around Rs.12,000!

The environmental issues around disposable diapers are also staggering. The Real Diaper Association (www.RealDiaperAssociation.org) says that disposable diapers may take from 250 to 500 years for complete decomposition. Disposable diapers are primarily used for the sake of convenience and are slowly becoming a huge disposal problem for India. There are around 55 million children under the age of two in India. Imagine the ugly waste that is being created by mountains of non-biodegradable disposable diapers.

“In addition to cloth diapers being more environmentally responsible and much more economical than disposables, bumGenius 4.0 diapers have been specially designed with features that suit the busy lifestyle of today’s mothers,” added Mr. Dinesh Chand, Managing Director, SmartBaby.