Theme Ventures has been signed up by Llyod Electronics , for various Below The Line marketing functions including corporate sales & neighbourhood marketing in key metroes . Indicating a slow but definite shift of promotional budgets by consumer durable brands towards cutting edge BTL marketing , Theme Ventures shall enable Llyod to reach out to employees in various companies and residents in high density residential buildings through a series of year long mass contact program.
Llyod Electronics , formerly Fedders Llyod, are manufacturers of LCD, LED TV & airconditioners . The brand after its relaunch two years back has emerged as an aggressive player in the overcrowded consumer electronics white good market . In recent years , with spiraling advertisement costs and dropping manufacturer’s margin , Brands cutting across industry segments , have been in search of viable , low cost alternates to mass media advertisement . Direct to consumer , BTL marketing , helps brands fulfill the need to bridge the yawning gap between advertisement and sales conversion .
Theme Ventures shall be responsible for creating and implementing innovative employee offers for various companies on behalf of Llyod Electronics . These offers shall be given to employees of select companies in various cities as part of a Employee Benefit Scheme . As a parallel activity , Theme Ventures , shall tie up with high density neighbourhoods with offers for residents through exclusively designed camps . Consumer offers , service camps , technical & aesthetic consultations camps etc ----- shall be programmed to create a chain of value offering to corporates and housing societies across the country .
The agency will hold a series of consumer connect programs inside big residential complexes . Says Rajan Guha , Chief Executive , Theme Ventures , “AC repair camps are a favourite among residents during peak summer season . And that’s a surest recipe to find way into a consumer’s home to replace an old AC into a new one . Further , consumers are looking at installation advice from split ac manufacturers before actually making the purchase . In most cases dealers donot provide for feasibility advices for split ACs before the purchase . Most product marketers miss out on these small and unnoticed nuances which make a huge difference to product sales .” Adds guha “ Thankfully companies like Llyod have started looking beyond conventional advertisement for consumer connect . BTL marketing is finally evolving in india.”
Theme ventures has also been signed up for similar BTL marketing functions by other leading brands like Godrej Interio furniture , real estate conglomerate Jaypee group , mid sized real estate companies like Design Arc , RPS group etc , FMCGs like Denver perfume , Midas Hyegine etc.
Theme Ventures is a full service BTL marketing firm offering 18 marketing communication services nationwide . Besides base operations in Delhi , Mumbai and Kolkata Theme Ventures has span out to smaller tier two cities like Kanpur , Lucknow , Meerut , Chandigarh , Patna , Ludhiana , Surat , Goa , Ahmedabad , Bhopal etc.
