You are here: Home » Companies » News
Business Standard

Bajaj aims to sell 50,000 'V' bikes in 18 months

The bikes would be made using metal from the dismantled Indian navy aircraft carrier INS Vikrant

Topics
Bajaj Auto

Press Trust of India  |  Kolkata 

Bajaj Auto managing director Rajiv Bajaj at unveiling of V15 motorcycle
Bajaj Auto managing director Rajiv Bajaj at unveiling of V15 motorcycle

Two-wheeler maker is looking to sell around 50,000 units of 150CC 'V' bikes in the country and will decide on extending the brand to other segments after 12-18 months.

"This is the sixth brand from our stable. We expect to sell 50,000 units of 150CC commuter segment 'V' brand motorcycles in the next 12-18 months using metal from the dismantled INS Vikrant," Bajaj VP Marketing (motorcycle) Sumeet Narang said here today.

Read more from our special coverage on "BAJAJ AUTO"



He said that company was 'open to evaluate' on whether to extend 'V' brand to other bike categories, but that would depend on acceptance level and to which category of consumers.

"The brand will continue," Narang said when asked what after the Vikrant metal gets exhausted.

The official added that currently the 150CC segment ruled the sport segment.

Speaking about the sluggish market scenario, he said despite the motorcycle market remaining subdued, the three launches last year were successful in beating the market trend.

"We have launched a new model of CT-100B in January this year which costs about Rs 31,000 ex-showroom Delhi as the scope for rural penetration still remained high. Its nationwide launch is being gradually done. The CT-100 was launched last year at Rs 35,000, when industry price was hovering at Rs 40,000," he said.

He further said the rural demand is expected to grow with the government giving impetus to the segment in the budget.

Meanwhile, for booking done between March 10-20, the company would attempt to deliver the bikes on March 23, the Martyr's day.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, March 07 2016. 16:32 IST
RECOMMENDED FOR YOU
.