ErosNow signs new deal with Pakistan's HUM TV

ErosNow, an on-demand entertainment portal, has signed an exclusive content acquisition deal with Pakistan's leading on air and digital content company, HUM TV.

The deal will allow the registered users of the ErosNow across the world to access the HUM TV's entire library, including the current shows at no extra subscription cost.

It will also give the subscribers in India an exclusive opportunity to view the content 48 hours prior to its telecast on any other platform.

"We are extremely happy to introduce Pakistan's popular soaps to a new digital generation of South Asians globally and add to our roster of content.
 

"The partnership with a leading channel like HUM will give our subscribers an opportunity to view the much sought after and varied Pakistani content," said Rishika Lulla Singh, CEO, ErosNow.

HUM TV, a 24-hour entertainment TV channel in Pakistan, is elated with the association.

"We at HUM are delighted to partner with ErosNow. This association enables us in reaching out and providing some of our best Pakistani content to million of keen internet users across the globe," said Sultana Siddiqui, President HUM Network Limited.