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'Himalayan Creamery ties up with dairy tech startup Mr Milkman

Few other organisations like Milk Mantra, Whyte Farms, Amlaan A2 Milk, Go4Life and Milk Valley Farms have also partnered with Mr Milkman for hassle-free operations and smooth delivery

Press Trust of India  |  New Delhi 

Dairy farm Himalayan Wednesday announced partnership with Mr for the launch of a co-branded application for milk subscription and delivery.

Few other organisations like Milk Mantra, Whyte Farms, Amlaan A2 Milk, Go4Life and Milk Valley Farms have also partnered with Mr for hassle-free operations and smooth delivery.

"With this partnership, we aim to improve delivery services and manage milk subscriptions. We are confident that Mr Milkman's technology will ensure operations in a smoother and more organised manner," Mr founder said.

said its cloud-based 'SaaS platform' will provide Punjab-based Himalayan with automated processes enabling them to track subscriptions, revenue, sales growth, payments and customer consumption patterns.

The application offers features such as order-tracking and delivery, inventory management, and reverse logistics for glass bottles. This allows the delivery person to know how much milk to carry and deliver to individual houses, it said.

The partnership will operate on a revenue sharing model. While Himalayan will of the business, will handle the technology aspect, it added.

Additionally, the real-time data-driven analytical dashboard will empower to create distribution channel hubs to manage their and end-customer delivery.

founder and said, "One of the greatest challenges in the is managing inventory and logistics. Our partnership with will assist us streamline our logistic and inventory management and allow us to focus on production and growth".

Himalayan Creamery, founded in 2016, is located in Patiala, Unlike an aggregator, it is home to 350 Holstein Friesian and Jersey cows which produce daily of over 4,000 litres of unadulterated milk.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Wed, March 20 2019. 15:25 IST
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