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Kitchen Treasures launches 'Meet Sachin' Campaign

Press Trust of India  |  Kochi 

The Sythite group-owned upcoming brand 'Kitchen Treasurers', the Official Food sponsors of 'Kerala Blasters', co-owned by Sachin Tendulkar, is providing an opportunity to meet the cricket icon and the Kerala Blasters Team members here next month.

Launching the 'Meet Sachin and the Kerala Blasters' campaign, Kitchen Treasuers CEO, Ashok Mani, said those wanting to meet Tendulkar and the blasters team have to purchase any products worth Rs 200 or above from the nearest supermarket. They have to however, ensure that a "Kitchen Treasures" product was among the items purchased, he said.

The winner of the campaign, who will be selected through a lucky draw, will get a chance to meet Tendulkar and members of the Kerala Blasters team at the function in December.

The campaign which started today will run up to Nov 30.

The Rs 1,200-crore Synthite group, the global leader in spice oleoresin manufacturing and export, entered the highly competitive local masalas and curry powder retail market in May 2014. At present, Synthite is focussing on only Kerala for the masalas under the 'Kitchen Treasurers' brand and plans to expand to other states in a phased manner.

The masalas are being produced from the Synthite taste park located close to its headquarters near Kochi.

Presently, six curry powders, 10 masalas have been launched and it would soon come out with pickles and cooking paste, Mani said.

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First Published: Sat, November 01 2014. 19:35 IST