Leading city model becomes city 'Face' of new Swiss watches

A global watch major, having been part of city's fashion calendar for past couple of years, has roped in a leading city model to roll out its new classy-contemporary products for the Gen Y.

Leading city model Rukmini, a familiar face in many popular brands here, "Walked the Talk" along the make-shift ramp holding the newly launched Rado diamond-studded wrist accessory with sleek side inserts.

The Swiss patented new range of watches also comprised pared down high-tech plasma ceramics complimenting Rukmini's bright robes.

"We had roped in a leading Tolly actor here earlier while people from Bollywood showbiz endorse our products countrywide regularly. The young, chec, contemporary image of the city's fashion figures will gel with our topical, universal image," a Rado spokesman said.
 

The products range included HyperChrome and DiaMaster, both made at the company's Swiss facility and introduced in the Indian wedding season for the East.