You are here: Home » PTI Stories » National » News
Business Standard

Lockdown forces offline traders to launch e-commerce platform

Business Finance

Press Trust of India  |  Kolkata 

After a slump in business from

brick and mortar stores during the Covid-19 induced lockdown, an organization of traditional small traders on Wednesday claimed that it would launch an e-commerce portal for essentials "in a day or two" in association with its partners.

An official of the Confederation of All India Traders (CAIT) that represents seven crore traders and 40,000 trade associations said the project aims at delivering essential items to the doorstep of a customer by a neighbourhood store.

"A pilot has been going on in six cities of Allahabad, Delhi, Jhasi, Varanasi, Gorakhpur, Lucknow for the past seven days involving around 800 local traders. We are planning a pan-India launch with a target of involving one lakh traders and stores in a day or two," CAIT West Bengal general secretary Rabi Shankar Roy told PTI.

Only essential items would be delivered through the E-Lala portal during the lockdown and after it is lifted, the e-commerce site will also deal with non-essentials, he said.

Bengal based traders body, Confederation of West Bengal Trade Association, said they are taking steps to empower consumers with details of local stores in their website and proposed to join the e-commerce bandwagon at a later stage, its president Sushil Poddar said.

Connecting consumers with neighbourhood stores will help maintain social distancing without any travel hurdles, he said.

Roy said Global Linkers is the technology partner of E-Lala while Consumer Products Distributors Federation and All India Transporters Welfare Association are part of the ecosystem.

He said it is free for traders to be on board while consumers will have to pay a small delivery charge for home delivery by the local store.

Roy said CAIT has launched a nationwide campaign for collecting data of seven crore traders and their employees.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, April 22 2020. 20:42 IST