Quirky fashion from veteran designer Manish Arora, whose flamboyant motifs are seen on clothes, makeup, shoes, jewelery and even a vodka bottle, can now be spotted on snacks brand 'Kurkure'.
"This is the first time I've associated with a brand to custom design their Diwali gift packs, and while it was a challenge, I'm pretty delighted with the output!" Arora said in a statement.
Arora, who has earlier collaborated with Reebok, MAC, Swarovski and Absolut Vodka among others has created eclectic designs for gift boxes for the snacks brand.
The brand has for the festive season launched 'Raja Rani' design packs, containing four new flavours - Masala Munch, Puffcorn Yummy Cheese and Solid Masti Twisteez Masala.
"It's a fun brand, it has its quirks, and that is reflected in both the designs. It's been super fun designing for this very 'masti-bhara' brand ... And I hope consumers love both designs!" Arora said.
"I love Kurkure ...I love that the brand has a unique irrepressible take on everything!" Arora said.
Nalin Sood - Category Director-Indian Snacks, PepsiCo India, Foods, said, "The new 'Raja Rani' gift packs, the limited edition gift packs by Manish Arora and the new flavours have strengthened our festive offerings. We are excited about this complete package and confident of receiving a great response from consumers."
The limited edition gift boxes are available in "two alluring designs". Arora has lent his trademark kitch motifs and psychedelic colours to the packs.
