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Meizu launches the C9 smartphone powered by UNISOC SC9832E in budget and affordable premium segments

Press Trust of India  |  NEW DELHI 

/ -- As a core subsidiary of Tsinghua Unigroup, UNISOC, one of the world's leading chip design companies announced the C9 powered by has been successfully launched in and will be available exclusively online on in.

The C9 is an extremely affordable powered by which comes packed with premium features at an unreal price. The phone is a perfect mix of popular specs such as face unlock and best-in-class display of 5.45 inch, with a screen resolution of 720 x 1440 pixels. The phone has a mAh battery and a 13 MP rear camera. Additionally, the phone also sports light sensors, proximity sensors, an accelerometer, and fingerprint scanner, making it an irresistible proposition at just Rs 5,999. There is a special introductory offer from and for the first 10 days wherein the device price is Rs 4,999.

Neeraj Sharma, - India, UNISOC, said, "has always been guided by one defining vision: to make innovative and cutting-edge available and accessible to all consumers. Our chipset takes that vision a step further by powering the C9 and supporting features such as 13MP camera, face unlock, light sensor and proximity sensor to deliver seamless functionality and power-packed performance. We are confident that C9 will receive an excellent response from Indian consumers and will play a role in driving the country's ongoing digital transformation."

"Our industry is trapped in this mad rush of specs vs price, and a commoditised hardware game. Brands have forgone a key consumer need of the being a personal device, and not just a functional handset. With the fact that a personal device is also a projection of the self, design plus craftsmanship is a key element of the equation that has been compromised. While we will offer great features at competitive price points, we want consumers to start identifying us as a brand who appeals to their own sense of style," said Ramashish Ray, CEO and Country Head, Meizu

UNISOC SC9832E possesses mature 28nm HPC+ processor technology, featuring a 1.4GHz Quad-core Arm Cortex (TM)- It is equipped with a 3D graphics acceleration T820 MP1 It supports 5-mode communication and VoLTE, ViLTE and VoWiFi capabilities.

With its innovative chip design technology, UNISOC SC9832E has plenty of competitive power and performance advantages. Its 3000mAh battery has excellent endurance, achieving a battery life of 200 hours. In terms of camera function, UNISOC SC9832E supports up to 13 MP. The use of third-generation commercial can achieve more excellent image quality and real-time beauty deep defogging. At the same time, it has built-in chip-level high performance 3DNR, which can achieve super de-noising and enhance the night shooting experience. In addition, in the multimedia configuration, UNISOC SC9832E can support 1080P HD video playback, HD + (720 1440) screen display.

Meizu is backed by Alibaba, one of the world's biggest players. Meizu devices are being manufactured in itself, giving further impetus to the Narendra Modi's vision of "Make in India". The went on sale, on December 5th, exclusively on

Commenting on the launch, Noor Patel, Director-Category Management, said, "We are excited to announce exclusively on are one of the largest categories on and we are committed to provide our customers with the best selection at great prices. With the launch of Meizu C9, we bring to our customers a quality smartphone that combines all aspects of a good user experience."


As a core subsidiary of Tsinghua Unigroup, Unigroup & RDA is a leading fabless company committed to the independent R&D of core chipsets in and IoT. Its products cover mobile chipset platforms supporting 2G/3G/4G/5G communication standards. With more than 4,500 staff, 14 R&D centers and 8 customer support centers around the world (as of Jan 2018), UNISOC is dedicated to becoming the top 3 in terms of global market share, and the largest in with leading 5G For more information, please visit

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, December 08 2018. 10:40 IST