One in three modern women view traditional radical feminism as "too aggressive" towards men, the survey by a UK-based parenting website found.
Fewer than one in ten women aged 25 to 29 identified with feminism, compared with a quarter of those aged 45 to 50 and just one in seven women describes herself as a "feminist" with younger women even less likely to describe themselves as such.
A third view traditional radical feminism as "too aggressive" towards men, while a quarter no longer view it as a positive label, the Daily Mail reported.
One in five describe it as 'old-fashioned' and simply 'not relevant' to their generation.
Today's women are also more likely to see millionaire author and single mother JK Rowling as a good role model than feminist icon Germaine Greer