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Nissan hopes Datsun brand to make inroads in Tier II, III

Press Trust of India  |  Chennai 

Japanese auto-maker unveiled updated variants of Go and Go+ under the brand as part of their strategy to make inroads in tier II and III locations, a said.

The company rolled out face lifted variants of Go and Go+ here last night, equipped with 28 new features and over 100 upgrades, Motor India, Vice-President, Marketing, Peter Clissold said.

"We are making in roads, really month on month basis this fiscal year in Tier II and especially in Tier III locations..

That is pretty aggressive targets where we want to have representation..," he told

Elaborating, he said, "before purchase of a car, a consumer goes to a and wants to see the product line up. Importantly, he wants the car to get it serviced there (in that outlet)."

"That is where our focus is.. Because with that, comes confidence and trust on the brand," he said.

The company formally introduced brand with the launch of small car 'Go' in 2014 and 'Go+' in 2015.

Till date, has about five lakh customers.

To a query, he said, motor has about 270 outlets and hopes to add more dealers during the current financial year.

However, he declined to reveal how many dealers would be appointed.

Asked whether the new variants would be shipped to overseas markets, he said, the company was already exporting some of the Datsun branded cars to South Africa, and some overseas markets.

"We do feel that this is going to be a very significant upgrade to the existing model," he added.

The 'Go' brand is offered at an introductory price of Rs 3.29 lakh and Go+ at Rs 3.83 lakh.

"The new Datsun Go and Go+ is conceptualised for the new-age consumer.. Powered by Japanese engineering, Datsun Go and Go+ are equipped with fabulous new features and upgrades for a more comfortable, safe and stylish driving experience," Nissan India Operations, President, said.

Recently, the company roped in popular Bollywood as its brand for Datsun brand.

A new multimedia campaign across platforms including digital, print was also unveiled on the occasion.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, October 10 2018. 14:45 IST