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Pernod Ricard expects international brands to contribute more to its India business

Press Trust of India  |  New Delhi 

French wine and spirits expects contribution of its imported brands to to rise with the category witnessing faster growth than locally-bottled ones, according to a

According to (PRI), youths in are dictating the trends in favour of international brands, which is supported by with rise in disposable income and ambitions to upgrade.

"At PRI, our domestic as well as international whisky portfolios are witnessing double-digit growth. The international brands portfolio is surely seeing faster growth vis-a-vis the domestic counterparts," India told

".... this trend is dictated by youth and urban centres as globalisation is happening and the is also ensuring that world becomes smaller," he added.

India is the third-largest market for Pernod Ricard globally after the US and

However, he also added that high prices because of taxation remains a deterrent in the shorter term for international brands.

"But with (GDP) growth rising with increase in ambitions of the younger consumers, we are hedging that these categories would grow much faster than the domestic brands," Mohindra added.

The growth in sales of international brand is also supplemented by duty-free shops at international airports.

In the domestic portfolio, Royal Stag, Blenders Pride and Imperial Blue are PRI's leading brands.

While, Glenlivet, Chivas, Ballentine's are the leading brands in international portfolio which also includes Absolut, Monkey 47, and Jameson.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, December 02 2018. 12:20 IST