 "Tata Sky launches channel NewsAsia International in India")
Direct-to-Home (DTH) major Tata Sky today launched channel NewsAsia International, a Singaporean news channel on its platform, giving14 million Indian subscribers access to it, the company said in a statement.
In a joint press statement with MediaCorp, the satellite TV service provider said with the new offering it has expanded its range of news channels to 96, including 14 English news channels, 22 Hindi news channels and 57 regional news channels.
The launch also means the Singapore-based channel NewsAsia International will be able to reach more than 14 million households in India, it said.
"We have always believed in offering a wide range of global news content and are delighted to offer our subscribers the award-winning Channel NewsAsia International," said Paolo Agostinelli, chief content and business development officer at Tata Sky.
Woon Chuk Chan, Vice President of Channel NewsAsia's Distribution and Content Sales, said that India is "key to the present and future of Asia".
