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The Crpe Caf to foray in India, targets 50 stores in 3 years

Press Trust of India  |  New Delhi 

Australia-based The Crpe Caf has entered the Indian and and is planning to open around 50 stores in the next three years.

It specialises in made-to-order traditional savouries like sweet crepes, waffles, pancakes, omelettes and other fat-free delicacies in a contemporary caf atmosphere, with trendy designs and a cosy ambience.

The Crpe Caf, a part of BFC Retail Group, has partnered with and Franchise for its master franchise in

"Our expansion target is to open around 50 stores in the coming 3 years and reach around 100 stores in next five years with an investments of Rs 80 lakh per store," and CEO told

He further added, "We are planning to open two shops in the next three months and 7-8 more by the end of this year."

The company is adopting small floor concept between 700 to 800 sq feet area, which can accommodate around 35 to 40 seats.

"It is easier to find such locations and its cheaper," Pierre added.

The Crpe Caf would also little tweak its menu by adapting to Indian habits and targeting kids, family and young professionals.

"We are targeting an average of Rs 300 to Rs 400 (per customer), which is very much achievable," he said, adding that it would place the brand as "affordable premium".

According to Franchise Gaurav Marya, the market size in India for and beverages industry is forecasted to be approximately USD 46 billion by 2020.

"There are is an assortment of opportunities for elevating food and and staying on top with changing customer needs and understanding their millennial preferences. Coffee shops and caf culture is now welcomed in India with open arms," he said.

Started in 2001 by French-Australian entrepreneurs in Queensland, Australia, The Crpe Caf is spread throughout the country.

In 2007, The Crpe Caf expanded into the

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, June 10 2018. 10:30 IST
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