(Reuters) - Activision Blizzard Inc signed a multi-year agreement with ESPN and Disney XD on Wednesday for live coverage of its Overwatch e-sports videogame league, as rising popularity of the medium attracts more viewers.
The league's "Grand Finals", which will be telecast on ESPN, marks the first time live competitive gaming will air on the network in prime time, and will be the first broadcast of an e-sports championship on ABC, said the companies.
"This overall collaboration with Disney/ABC, ESPN and Blizzard represents our continued commitment to e-sports," said Justin Connolly, executive vice president, affiliate sales and marketing of Disney and ESPN Media Networks.
E-sports refers to events ranging from virtual warfare games to computer-simulated soccer matches that are often played for big prize money in tournaments.
(Reporting by Arjun Panchadar in Bengaluru; Editing by Bernard Orr)
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