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Focus: Nestle falls behind as millennials warm up to frozen meals

Reuters  |  Solon, OHIO 

By Richa Naidu and Melissa FaresSolon, OHIO (Reuters) - At Nestle's $50 million research center outside Cleveland, food technicians and packaging experts set out three years ago to remake its frozen food lineup and appeal more to busy, health-conscious adults in their 20s and 30s.Nestle may have gotten the menu right, but its timing was off. When young consumers came back to the frozen food aisle last year, the company's supply chain wasn't ready. The result: It lost market share to rivals.Jeff Hamilton, who heads Nestle's U.S. food business, said in an interview the company did not have the ...

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First Published: Fri, May 11 2018. 10:40 IST
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