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Martin Sorrell's S4 Capital buys programmatic ad firm MightyHive

Reuters  |  LONDON 

LONDON (Reuters) - Martin Sorrell's S4 Capital has agreed to buy San Francisco-based programmatic ad firm MightyHive for an enterprise value of $150 million, funded by the issue of new shares worth 74 million pounds ($94 million).Sorrell said the deal marked an important second strategic step for his new company. "The peanut has now morphed into a coconut, and is growing and ripening," he said on Tuesday.He launched S4 Capital earlier this year shortly after he left WPP, the world's biggest advertising group, over a complaint of personal misconduct, which he denied.Sorrell beat his old firm ...

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First Published: Tue, December 04 2018. 13:39 IST
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