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Nissan doubles down on emerging markets as U.S. sales slow

Reuters  |  YOKOHAMA 

YOKOHAMA (Reuters) - Nissan Motor Co Ltd said on Wednesday it expects vehicle sales in some markets to beat industry growth, driven by countries including Saudi Arabia - crucial for the Japanese firm that is struggling with slowing sales in the United States.Nissan, Japan's second-largest automaker, focused on the United States for the past few years, and roughly doubled car sales there since 2010, as it aimed to corner a 10 percent share of the market.But that ambition came at a cost: hefty discounting led to the company's North American operating profit falling by nearly a third in the year ...

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First Published: Wed, June 13 2018. 16:05 IST
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