Ciba Launches Price-Cutting Campaign

It launched the campaign on Saturday as it unveiled a 19 per cent rise in first-quarter sales, to SFr1.9 billion ($1.34 billion), helped by strong volume growth, favourable exchange rate developments, and a continuing recovery in textile dyes and consumer care.

However, after adjusting for exchange rate movements, sales growth was only 4 per cent in local currency terms. Nevertheless, the figures understate the acceleration in volume growth at the world