False Claims

However, hardly anyone seems to have paid any attention to this. Most advertisements make false claims and very often try to degrade the competitors products. They have ways to influence customers. Words and phrases used by copywriters almost have a hypnotising effect on the target audience. For example, oil and shampoo advertisements, which are shown with the aid of computer animation. When such beautiful movements of hair are shown, naturally one is tempted to use the product. Such fanciful notions are repeatedly displayed to force customers to buy the product.

The ASCIs aim is praiseworthy. . Let us hope that in the name of promoting consumerism businessmen are not let loose to do what they want to earn a quick buck.