Garnier Introduces Lasting Hair Dyes

The products will hit the market shelves on May 15. Laboratories Garnier is hoping to capture 20 per cent market share within the next three years. Garnier also offers the premium priced Excellence range of hair colours from L'Oreal in India. Launched in India in 1991, Laboratories Garnier which is a part of L'Oreal, includes the Maybeline, Synergie and L'Oreal Paris range of products. As a matter of fact L'Oreal offers the Excellence range which is a player in the hair colour market. However there is no chance of one product undercutting the other since they are targeting different segments of the market.