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Adobe Target to be enabled with new AI-powered personalisation capabilities

The new AI capabilities in 'Adobe Target' will offer personalised services to firms

IANS  |  New Delhi 

Adobe Systems
Adobe Systems. Photo: Wikimedia Commons

major on Friday announced it will add algorithmic optimisation capabilities and to 'Target' - the personalisation engine of Cloud.

With this, will be able to add their own data models and algorithms to 'Adobe Target' to deliver best to

The company has also announced introducing new (AI) capabilities in 'Adobe Target' which will be powered by 'Adobe Sensei', its and machine-learning framework.

"Consumer expectations have sky-rocketed to the point that hyper personalisation is no longer optional for brands," said Aseem Chandra, Vice President, Adobe Experience Manager and Adobe Target, in a statement.

The new capabilities in 'Adobe Target' will offer personalised to

"When integrated into 'Adobe Target', can combine their own expertise with the power of Adobe's and learning tools to predict what want and deliver it before they ask," Chandra added.

First Published: Fri, July 28 2017. 15:37 IST