Business Standard

Meta introduces new broadcast channels on Instagram only for creators

Meta has introduced new broadcast channels on Instagram, which is a one-to-many messaging tool that will allow creators to engage directly with their followers at scale.

The hearing follows reporting by the Wall Street Journal that Facebook understood the negative effects its photo-sharing app, Instagram, has on young users, including anxiety, depression and suicidal thoughts, and yet downplayed the research.

The hearing follows reporting by the Wall Street Journal that Facebook understood the negative effects its photo-sharing app, Instagram, has on young users, including anxiety, depression and suicidal thoughts, and yet downplayed the research.

IANS San Francisco
Meta has introduced new broadcast channels on Instagram, which is a one-to-many messaging tool that will allow creators to engage directly with their followers at scale.
Meta CEO Mark Zuckerberg made the announcement on the social networking platform with his own "Meta Channel."
"Creators can also use voice notes to share their latest updates and behind-the-scenes moments, and even create polls to crowdsource fan feedback," the company said in a blogpost on Thursday.
However, only creators can send messages in the broadcast channels and followers can react to content and vote in polls.
The company further mentioned that more features will be added to these channels in the coming months, such as the ability to bring another creator into the channel to discuss upcoming collaborations, crowdsource questions for an "ask me anything" and much more.
Once a creator gets access to broadcast channels and sends the first message from their Instagram inbox, their followers will receive a one-time notification to join the channel," it added.
Moreover, followers can leave or mute these channels at any time and can also control their notifications from creators.
Creators can also encourage their followers to join by using the "join channel" sticker in Stories.
"We're currently testing broadcast channels with a handful of creators in the US and plan to expand in the coming months," Meta said.
"We'll be testing broadcast channels in Messenger and on Facebook in the coming months," it added.
--IANS
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(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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First Published: Feb 17 2023 | 9:54 AM IST

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