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TAG Heuer invades Apple turf with Silicon Valley office

This will help the Swiss watchmaker cement its smartwatch alliance with Google

Corinne Gretler 

TAG Heuer will open an office in Silicon Valley, marking the first time a big Swiss watchmaker has expanded into the cradle of the US technology sector and cementing its smartwatch alliance with Google and Intel Corp. The office, which opened on November 1 and is located on Intel’s campus in Santa Clara, California, will house about a dozen research and development employees, according to Chief Executive Officer Jean-Claude Biver. TAG Heuer also hired Intel’s Tom Foldesi to lead its smartwatch programme, tasked with setting up labs and product teams. The move shows ...

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First Published: Thu, November 03 2016. 22:38 IST