In a move which will strengthen its capacity to capture the growing affordable smartphone space in India, Vivo India today announced the launch of Y51L — its first major model in 2016 for the Indian market.
The Y51L offers 2 GB RAM and 16GB ROM, apart from 4G LTE and OTG support. Assembled at Vivo’s manufacturing plant in Greater Noida, the phone runs on a Snapdragon 410 processor and is priced at Rs 11,980. The Y51L sports an 8-megapixel (MP) rear and 5MP front camera. In keeping with its core theme of “feel the real speed”, the Android-Lollipop-based Funtouch OS 2.5 is touted to provide powerful performance, smooth operation and a long battery life. The phone packs a 2,350 mAh Li-Po battery.
Speaking on the new launch, Alex Feng, CEO, Vivo India, said, “The Indian smartphone market is tech-savvy and price sensitive. The affordable segment is the growth driver, as the young generation today looks for a phone which is best in features, beautiful in design and is priced competitively. Last year, we witnessed huge sales and positive demand for products in the budget range across markets, which boosted us to launch the Y51L.”
“The new launch will further strengthen our hold on the market and help us establish ourselves among our consumers,” Feng added.
Last year, Vivo introduced its Y series by launching several major models, including Y27L, Y31 and Y15S priced from Rs. 6,000 to 13,000. With Y51L this year, Vivo expects to grow its market share reasonably in India.
Currently, Vivo is serving Indian customers in almost 400 cities and 22 states. Having completed its first anniversary in December 2015, the company, keeping in line with the ‘Make in India’ initiative, has set up its first manufacturing unit in Greater Noida.