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Akshara Srivastava tracks the Indian consumption story at Business Standard. From fast-moving consumer goods (FMCGs) to offline retail and luxury, along with hospitality and travel, Akshara has a deep interest in uncovering the trends and nuances shaping consumer behaviour across these sectors. She also writes about the Ministry of Consumer Affairs and FSSAI.
Akshara Srivastava tracks the Indian consumption story at Business Standard. From fast-moving consumer goods (FMCGs) to offline retail and luxury, along with hospitality and travel, Akshara has a deep interest in uncovering the trends and nuances shaping consumer behaviour across these sectors. She also writes about the Ministry of Consumer Affairs and FSSAI.
After Covid, Russia-Ukraine war has kept international travellers down to a trickle in Delhi's Paharganj
A steady stream of brand endorsements has accompanied Bhatt's meteoric rise
As the tactile display and physical purchase of couture took a backseat, a slew of corporate acquisitions kept businesses afloat.
The upcoming edition of FDCI x Lakme Fashion Week, a fully on-ground event, is the first indication of the industry returning to normalcy, says Sethi
IT services major Tech Mahindra, too, has entered the space with TechMVerse and will offer a metaverse based car dealership and a virtual bank among other things
At the end of the day, 200 Letters of Intent are signed
About 94 per cent of Indians are now worried about their family's health and are investing in wellness
Pepsi, Coca-Cola's target audience is in the 20s, or younger. Brand experts debate whether the last of cinema's 'superheros' transcend the age gap
A 2018 report by Research and Markets, which pegged the ayurveda market in India at Rs 300 billion, expects it to touch Rs 710.87 billion by 2024
Firecrackers - a Diwali staple - are not a common sight this time round
Going with the mood, Delhi's luxury hotels, too, are pulling out all the stops when it comes to food and hampers
US social commerce marketplace Poshmark is the latest to enter a growing space for pre-loved fashion