Namrata Kohli

Money talks: How brands, leaders, destinations are monetising storytelling

From hotels and coffee brands to CEOs, entrepreneurs and even policymakers, stories are being used to sell, persuade and build value and consensus. Now, storytelling itself is becoming a big business

Beyond rakhis and mithai: Sibling gifting gets a premium makeover

From jewellery that doubles as a keepsake to personalised hampers and sibling getaways, Raksha Bandhan is becoming a bigger spending occasion as consumers look beyond the traditional envelope of cash

Luxury bed linen gains ground as better sleep becomes a wellness priority

From Egyptian cotton and handcrafted quilts to hotel-inspired duvets, India's affluent class is spending more on premium bed linen as sleep becomes a key part of wellness

Why venues now command the biggest share of luxury wedding budgets

As weddings become immersive experiences, couples are spending more on destinations and properties that create memories long after the vows are exchanged

Seeking the sacred, in style: When the spiritual meets the material

India's affluent travellers are spending more on luxury spiritual retreats that combine inner transformation, curated rituals, cultural immersion, and five-star comfort

The new luxury: Pre-owned, pre-loved, but definitely not 'second-hand'

Luxury watches, handbags, jewellery and even designer furniture are finding a thriving resale market as younger Indians embrace authenticated pre-owned products for value, rarity and sustainability

All eyes: Are AI-powered smart glasses the next big wearable device?

From translation and navigation to photography and voice assistants, AI-powered eyewear is moving beyond vision correction into everyday life

Scuba diving gains depth as more Indians spend on underwater experiences

From beginners to certified divers, Indians are spending more on scuba diving and underwater adventures than ever before

The Silver Passport: Travel bug bites well-heeled seniors, opens up sector

From spiritual journeys and family holidays to wellness retreats and cruises, India's silver travellers are emerging as one of tourism's fastest-growing and most valuable consumer segments

Custom bedrooms to retreats, Indians spend big for a good night's sleep

From premium mattresses and sleep trackers to circadian lighting and wellness retreats, affluent Indians are investing heavily in better sleep as rest becomes a key wellness priority

From restaurants to residences: The rise of private chefs at private dos

Affluent households are increasingly replacing restaurant outings with personalised chef-led dining experiences at home, fuelling demand for bespoke menus, convenience and exclusivity

Beyond cake and balloons: Kids, parents, embrace activity-based birthdays

From pool parties and trampoline parks to adventure zones and immersive play arenas, parents are increasingly spending on experiences rather than traditional birthday celebrations

Beyond The Ticket: India's concert economy shifts to premium experiences

India's concert economy is no longer about music alone. These are fast becoming lifestyle events bundled with signed gift hampers, meet-and-greet the artist and other memorable experiences

Amid heatwaves, breathable fabrics reshape summer fashion for Indian women

As Indian summers grow harsher, women are embracing breathable fabrics, fluid silhouettes and versatile wardrobes that blend comfort, practicality and understated luxury

Under your feet: Rugs and carpets emerge as luxury investments across homes

From handcrafted Kashmiri silk carpets to contemporary abstract rugs, Indian homeowners are increasingly investing in statement floor pieces that blend craftsmanship, comfort and personal style

Chasing the cool: Second-tier destinations are the new summer getaways

As rising temperatures reshape travel choices, Indians are swapping crowded hill stations for quieter, cooler and experience-led escapes

Heat, sweat, spend: The new summer skincare economy

India's harsh summers are turning skincare from a routine into a necessity, pushing consumers to spend more on protection, hydration and comfort in increasingly extreme weather conditions

Indoor luxe: Curated greenery redefines Indian homes' wellness, luxury

From curated plant corners to designer planters, indoor greenery is emerging as a symbol of wellness, design sensibility, and understated luxury in India's high-end urban homes

Holiday homes turn income assets as rental villas gain traction

Second homes across India are increasingly seen as income assets, with buyers balancing lifestyle aspirations and rental yields amid rising demand for managed villas and short-term stays

India's ultra-luxury audio market grows as sound becomes a status marker

From hidden speakers to bespoke acoustic engineering, India's luxury homes are investing heavily in high-end audio systems, where sound is no longer a device but an integral part of design, lifestyle