Page 37 - Viveat Susan Pinto

When small becomes big

Sheela Foam, the mattress market leader, is expanding its portfolio and reach

Amid stiff competition from rivals, Mondelez unveils R&D centre in Mumbai

The unit will be part of a network of 11 centres coming up across the globe, nine of which are already operational

Nerolac takes on 'Goliath' Asian paints, looks to challenge market leader

Time for change, the ads say, hinting to viewers that it is time to move the needle away from the leader in the pack, Asian Paints

HUL asks for clarity on anti-profiteering after receiving repeated notices

CMD Sanjiv Mehta said it would be beneficial to all if rules were spelt out by Centre

HUL Q2 net profit rises nearly 20%, volume growth beats expectations

HUL beat analysts' estimates on volume growth substantially, reporting a 10 per cent number for September quarter

We must be responsive during volatility, says HUL's CMD Sanjiv Mehta

The need of the hour would be to be agile and responsive, says Mehta

STAR vs ZEE's aggressive battle for viewership is on OTT platforms now

ZEE5 was launched only six months ago, replacing ZEEL's DittoTV and OZEE OTT platforms

Cyrus, Shapoor Mistry debut in rich list; Mukesh Ambani retains top spot

Mukesh Ambani has retained the top spot as the wealthiest Indian for the seventh consecutive year

PM Modi's cleanliness drive prompts HUL to give Brand Domex a lift

With celebrity ambassadors and a campaign around social taboos, the toilet-cleaner brand steps out of the closet

Rupee fall to hit festive sales of cars, durables as firms hike prices

Most firms have hiked prices by 5-10% as components have become more expensive

Digital to get a push in India with WPP's new CEO Mark Read on board

'Digital guru' Mark Read expected to aggressively drive integration of company's services in fast-growing market

Poor stock market debut fails to dampen Xiaomi's appetite for India

Xiaomi proposes to increase its content and software tie-ups

Advertising spend to see 12.5% growth in 2018, says Magna

Among the categories driving advertising growth in 2018 will be digital at 27% per annum, followed by television at 12.2% per annum

Cannes Lions 2018: Shortlists and metals tally keep rising

The Indian contingent has converted nearly a fifth of the 67 shortlisted entries into metals at the ongoing global advertising show. More metals are likely as the festival draws to a close today

Cannes Lions 2018: Goafest connection at global ad show

Early Man Films has three shortlisted entries in film craft for 'Story of Kaveri', which dwells on the issue of water scarcity

Cannes Lions: India bags 9 shortlists in print, outdoor, design and mobile

The agencies, whose work has bagged these shortlists, include J Walter Thompson, Creativeland Asia, DDB Mudra, FCB India, McCann India and Ogilvy India

Despite early rains, ice cream brands take a big bite this summer

Most ice cream brands have launched more variants, innovations and flavours this year

Will Sorrell 2.0 be as successful as the first? Here's all you need to know

WPP founder may form a coalition of digital and ad tech firms, say experts

Consumer goods companies may hike prices; crude oil, metals prices jump

Most analysts, as well as company executives, say the rally in commodity prices is ill-timed coming just when firms were recovering from disruptions such as demonetisation & introduction of GST

ITC versus PepsiCo India: Open season for juice wars in Indian market

The Kolkata-based giant signals that the last word is still to be spoken in the battle for brand supremacy in juices