Central Park unveils ₹1,200-cr luxury project Belanova along Sohna Road

Central Park will invest ₹1,200 crore in its new ultra-luxury Belanova project in Gurugram, targeting sales of up to ₹3,000 crore with phased pricing and strong early demand

Delhi NCR-based developer Central Park on Wednesday announced that it will invest ₹1,200 crore to build its ultra-luxury residential project Belanova in Sector 48, Gurugram.

 

People in the know told Business Standard that the project will be funded through project finance and internal accruals, with no institutional investor or private equity participation.

 

“Financial tie-ups and home loan approvals have been secured with all major banks including ICICI, HDFC, Canara Bank, PNB and others, reinforcing capital strength and buyer confidence,” the firm added.

 

The firm said that revenue recognition and cash flow generation have already commenced, supported by approximately 25 per cent sold stock along with new sales momentum.

 

 

“We expect to achieve approximately ₹500 crore in financial year 2025–26 (FY26) through private offers to friends and family, followed by an estimated ₹1,000 crore in FY27, reflecting strong demand visibility in the ultra-luxury segment,” the developer said.

 

With an estimated sales realisation of ₹2,500–3,000 crore, the development will include 124 bespoke units with an average price of ₹20 crore per unit.

 

The firm is looking at following a phased pricing strategy designed to reward early participation. “The pricing is set to increase by 7 to 10 per cent after every 10 units sold, strengthening its value-appreciation proposition over the sales cycle,” the developer said.

 

Situated along the Sohna Road, residences will range from 400 to 610 square metres, and will include over 170 exclusive services, including a clubhouse, personalised concierge, spas, global gourmet experiences and themed lounges.

 

“Belanova is our promise to embed world-class hospitality within residential living. When hospitality becomes bespoke, living gets superlatively elevated,” said Ankush Kaul, president for sales, marketing and CRM at Central Park.