Page 17 - News

To stay relevant, Tata Salt adjusts to young palate; will it go 'premium'?

To cut through the clutter created by organised and unorganised players and stay on the table, Tata Salt has adopted a multi-pronged strategy

PharmEasy, 1mg, Netmeds look to power their brands, build trust in business

According to many reports, e-pharmacies have spent well over their capacities in building their brands

Pepsico puts the fizz back in 'Brand Salman', makes actor its face

The cola major signs on the controversial actor as the face of the brand; a strategic move or a colossal blunder, ask experts

Health-conscious consumers make alcohol brands rethink their product line

Brands are offering new products which are low on alcohol, sugar and preservatives and cater to the growing 'sober curious' movement

BMW's 'The Hire' campaign shows why great advertising requires courage

Ahmed Aftab Naqvi, CEO & co-founder Gozoop India, talks about his favourite ad campaign and what makes it unique

'Default' digital consumer: A path via welded worlds of online and offline

Going online before any purchase has now become established custom, can brands evolve enough to rope in the online shopper?

A potential blockbuster

Fintechs may have the lead with open banking but banks too can benefit by playing their cards well

HR professionals need to modernise for future needs of workforce: Survey

HR function would rapidly become irrelevant if it didn't modernise its approach

E-commerce is bridging the gap in infrastructure: Montblanc CEO Baretzki

'We should expand our presence in cities that we are already present in', said Baretzki

India's salary growth likely to be highest in Asia at 9.2% in 2020: Experts

India has posted a strong growth despite real wages taking a hit globally

After acquisition by IBM, can Red Hat retain its distinct identity?

After acquisition by IBM, Red Hat is working to retain its innovative streak and identity while leveraging the former's size and footprint

Why Future Group is breaking the age-old rules of the retail game

By taking its labels into general trade, the retailer has upended the system it has been a part of, but also plugged into the future of shopping

Challenging the script: Change in B-school education can be remarkably slow

Privately managed institutes are more than holding their own in those places

Excellent or poor? Here's how to read the ratings of business schools

The final scores are used to classify business schools in different categories

Explained: How to be in the 'top league' of business education in India

Rigour versus relevance is a debate that the B-schools need to engage in

Faculty hiring to research culture: Some challenges B-schools in India face

The environmental impact of businesses is now an issue of global importance, and B-schools must respond

What's needed and taught: It's no longer business as usual for B-schools

Specialisations need to be ahead of their time to cater to future businesses

How Indian business schools can become world-class education institutions

Barring a few, most of the B-schools end up as mere fillers for aspiring students

Technology to soft skills: Some emerging trends in B-school education

Let us now take a look at possible scenarios in the Indian business education sector

Explained: What should be foundational learning at Indian B-schools?

Over 90% of what the students at a business school get taught is very high financial analysis