Page 37 - News

Mobile phones continue to significantly impact economic growth: Report

5G is now upon us and brings with it the promise of a host of exciting new services

My best campaign is #ShreeGaneshApnepanKa: Geometry Encompass's Arpan Jain

Brands with purpose is Unilever's marketing ideology and inclusiveness is at the core of Brooke Bond Red Label's brand purpose, says advertising agency Geometry Encompass's Arpan Jain

Raymond revamps supply chain, weighs on digital tools for more efficiency

The biggest gains have been reducing time lags along the chain and freeing up working capital

IPL teams begin the annual brand hunt, look to leverage old loyalties

The strength of the IPL has grown every year, in terms of viewership and reach of the tournament and consequently, the brand power of league and its teams

Australia, Indonesia, Swiss tourism boards open new vistas for travellers

India is the fastest growing source market for Australia and over 350,000 are believed to have visited the country in 2018

From customers to employees, experiences shape the story for Brand TCS

The expanding scope of the organisation and the manner in which it has evolved has helped craft the present identity of the company

Inox, PVR plan to leverage sub-brands strategy, expand viewer footprint

The two cinema exhibitors battle it out with differentiated experiences and an array of extensions

From soaps to ACs, brands promise assurance, safety in age of anxiety

Among the protector product segments, hand sanitiser, sun protection and sanitary products have grown at 59.2 per cent, 37.4 per cent and 15.9 per cent respectively, in terms of volume

Hyundai Electronics to foray into Indian consumer durables market

Hyundai Electronics sees immense headroom for growth in the consumer durable industry which is expected to grow to Rs 3 trillion by 2020, at 41 per cent CAGR between 2017 and 2020

My best campaign is Reebok's #BruisesCanBeGood: Isobar's Anish Varghese

Mindful of the fact that every brand is talking about women's empowerment, the first brief that we gave ourselves was that we need to ensure that our message stands out, says Anish Varghese

Social media reverberates with the roar of greasepaint marketers

Actors blur the personal and professional to drive the online chatter for a string of newly released movies

Tata Tea Gold stirs up emotions, urges consumers to follow their heart

Tata Tea, Brooke Bond launch new campaigns around popular causes, but are brands mixing up the message?

Li Ning checks into India, signs endorsements worth Rs 85-cr in 2 months

The brand is now looking for a big splash, has signed in P V Sindhu for Rs 50 crore and Kidambi Srikanth before that for Rs 35 crore

With 18 brands in the bag, 'Gully Boy' Ranveer believes his time is now

It has worked for him. Singh has 18 brands currently and his team informs that eight more are expected

Horlicks flips the coin with a new campaign as ownership changes hands

The ads this year show mothers whose children are training to be doctors and engineers using the Horlicks bottle as a mark of reassurance and stability

Saint-Gobain is fast moving into the B2C space: Will it succeed?

Going straight to the end consumer - or B2C - makes immense business sense

PC adoption both a challenge and an opportunity, says HP India MD

Demand for premium PCs is up in India as consumers are willing to pay more for better experience, Chandra tells Sangeeta Tanwar

Coca-Cola raps to a Bollywood tune, marks its spot in popular culture

With this Coke joins a select list of labels such as Zandu, Fevicol, Murphy, Twitter and WhatsApp among others that have made the transition from a product or service to a cultural reference

Bajaj drops iconic 'Hamara Bajaj' tagline to highlight global ambitions

What new campaign hopes to do is also build greater confidence in the brand and by ascribing a global stature to the Bajaj brand

'Know your consumers, maximise returns': Facebook steps up the brand pitch

The platform has taken up an industry-wide exercise to familiarise brands with their consumers